Product Design Manager in Cairo, Egypt
I’ve spent 10+ years in tech startups, currently managing a team of seven at Idaratech, where I built the design department from the ground up. My work involves building design systems that scale across multiple brands and platforms, automating the handoff between design and development, and leading the design of complex 0→1 modules and cross-platform systems. I lead product strategies that align with business needs by guiding my team toward the company’s vision.
Building a design org from one to seven →
How Idaratech went from a founding designer to a seven-person team shipping an ERP suite across five modules.
Designing the design pipeline →
One design language, two design systems, and a handoff that ends in a GitHub repo instead of a meeting.
Partnering with data science at Moneyfellows to ship credit assessment — and cut default rates by 12%.
A React design system for product teams and coding agents: 41 documented components, RTL-first with Hijri calendar support, zero runtime dependencies. Designed and built solo, design to npm.
Operating principles — how I run teams, systems, and myself.
Zyda — e-commerce, SaaS
White-labeled storefronts (+23% conversion), the DYNE dine-in app, and the VERD delivery system.
Dailymealz — food delivery
Consumer app revamp with C-level partners and a partner-facing SaaS (+17% acquisition).
Bosta — logistics
A B2B vendor portal from 0 to 1 with fully automated tracking, plus the courier app experience.
Hawaya (Match Group) & Iqraaly
App and brand redesign through to acquisition by Match Group; an App Store comeback honored with “App of the Day.”